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Joomla 1.0.15 – Improving title SEO (Search Engine Optimization)

While developing our web sites, DiceLock Security team its working with different CMSs (Content Management Systems) like WordPress, Wikipedia and Joomla 1.0.15 and 1.5.9. They handle page titles in different ways, and this has allowed us to check how page rank of search engines can be improved through the title of our pages …

  Applies to:

Joomla 1.0.15

These customizations are provided “AS IS” without warranty of any kind and DiceLock Security disclaims all warranties, EITHER EXPRESS OR IMPLIED INCLUDING THOSE OF MERCHANTABILITY, NONINFRINGEMENT OF THIRD-PARTY INTELLECTUAL PROPERTY, OR FITNESS FOR A PARTICULAR PURPOSE.

Upgrading or reinstalling the customized source code (package, plugin, component, …) may remove the customizations performed.

 

DiceLock Security corporate web sites includes the following sites and subdomains for different purposes:
http://www.dicelocksecurity.com/
http://blog.dicelocksecurity.com/
http://knowledge.dicelocksecurity.com/
http://www.dicelock.org/
http://wiki.dicelock.org/

We have used different CMSs products like WordPress, Wikipedia and Joomla 1.0.15 and 1.5.9 to set up them. All these packages are good for their purpose and each one of them have their differences.

Obviously at DiceLock Security team we have care on the ways our audience and customers can reach us. One important point is search engine optimization on search engines like Google, Bing, Yahoo and more.

Nobody knows how exactly they work to rank the pages, there is some information in Internet, but they are changing every day. At the time of this post we have found a point among others that can improve your ranking at this moment.

Using different CMS packages has allowed us to check different points on the way they work. We have in our different web sites and subdomains pages that are very close between them, like those that talk about “Approximate Entropy Test” or “Linear Complexity Test” on random numbers.

As you can see in this screenshots we have good positions on this two concepts:

Approximate Entropy Test

Linear Complexity Test

The web site that is shown is our wiki http://wiki.dicelock.org/. As you can see the order of the page title is in the format:

Page Title – Web Site or Company

We believe that this format increases our search enmgine position, we’ve got this idea because our blog is set up to display the page title in the same way and we’ve got good rankings as well.

In the web site http://knowledge.dicelocksecurity.com/ set up with Joomla 1.0.15 we found that the page title format is:

Web Site or Company – Page Title

and we wanted to change it to Page Title – Web Site or Company.

We have searched Joomla 1.0.15 settings and we did not find a way to do it. Searching through the source code we have found the following code at file “includes/joomla.php” at lines 503 – 509:

function setPageTitle( $title=null ) {
	if (@$GLOBALS['mosConfig_pagetitles']) {
		$title = trim( htmlspecialchars( $title ) );
		$title = stripslashes($title);
		$this->_head['title'] = $title ? $GLOBALS['mosConfig_sitename'] . ' - '. $title : $GLOBALS['mosConfig_sitename'];
	}
}

and we have change it to:

function setPageTitle( $title=null ) {
	if (@$GLOBALS['mosConfig_pagetitles']) {
		$title = trim( htmlspecialchars( $title ) );
		$title = stripslashes($title);
		$this->_head['title'] = $title ? $title . ' - '. $GLOBALS['mosConfig_sitename'] : $GLOBALS['mosConfig_sitename'];
	}
}

Now we get what we wanted, page title in format Page Title – Web Site or Company as in:

SEO, search engine optimization is a difficult task and it changes everyday, but we think that this tip can help others to get better rankings.

As our work continues some other tips for SEO with the tools we use will be posted …

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